How many of your Greenville, SC rental properties are empty, waiting for tenants to call it a home? Between 2021 and 2023, the rental vacancy index in the US increased from 4.1% to 6.4%. As your vacancy rate rises, you could lose thousands every month.
Before that happens, develop your property marketing strategy. With these landlord marketing tips, you can stand out and start reaching new tenants. Improve your occupancy rate today!
Research Local Rental Real Estate
Before applying these tenant marketing tips, research Greenville's rental real estate market. Determine what renters are looking for in local properties. For example, they may want:
- New kitchen appliances
- Smarthome technology
- Safety and security
- Parking
Make a few upgrades and renovations (especially if you have an older property). Increase the property's value and make it more attractive to renters.
Look at other rental properties in Greenville. Use a rental analysis to adjust your monthly rate.
Setting the price too high can scare away Greenville renters. If it's too low, you could lose money instead. Try to find an attractive, competitive rate in between.
Highlight Unique Rental Property Features
Researching the local rental real estate market will help you determine what makes your property unique. Use these differentiators to your advantage. Highlight these features to attract renters.
For example, you may mention:
- Available amenities
- If it's animal-friendly
- New upgrades
- Proximity to public transportation
- Proximity to shops, parks, or restaurants
Research your target audience. Highlight features they already want.
Advertise Online
Use paid advertising platforms like Google and Facebook Ads. These platforms will allow you to target local renters. You can specify your target audience based on search terms.
Create visual ads using photos or videos of your rental property. Add a strong call to action to the ad to encourage tours.
Leverage Social Media Landlord Marketing
Engage renters in Greenville online with social media marketing. Determine which platforms local renters use most. Create content based on those platforms.
Consider creating video tours of the property. Video content can better engage renters and drive interest. After getting a glimpse at the property, people may want to see it in person.
Start Finding Tenants Through Tenants
Ask your existing tenants to refer your property to friends or family members. Developing a referral program will expand your reach. Reward renters as they attract new tenants with gift cards or rent discounts.
Keep your existing tenants happy by hiring a property manager. A full-service property management company can improve tenant experiences.
Satisfied tenants will talk about your property online. Generating more glowing reviews can lead to more visibility.
Reach Tenants With Property Marketing
Developing a thorough property marketing strategy will help you remain competitive. You can stand out in Greenville, South Carolina's current real estate market. Apply these tips to start developing your campaigns.
You don't have to plan your property marketing strategy solo. Our team at PMI Southern States uses proven strategies to drive occupancy rates.
Rely on our award-winning services and state-of-the-art technology. Contact us today to request our rental property marketing services.
